Marketing+IT Digital Product Manager

BUSINESS ANALYSIS
Market opportunity analysis
Strategic planning
Sales and marketing strategy
Cross-functional Team management
Data-driven Decision Making
BRAND AND CUSTOMER STRATEGY
Brand Equity Management
Market study and product audit
Customer journey mapping
Product Lifecycle Management
CRM, CX Retention Strategies
DIGITAL MARKETING
SEO and Content Strategy
Advertising, Inbound Marketing
Corporate communication
Data Analytics, A/B testing
CRO and ROI Analysis
IT PROJECT MANAGEMENT
Product development and launch
Web development, Coding
Cross-function Team Management
Agile, Scrum/Kanban Master
MarTech
FRENCH
Mother tongue
ENGLISH
Fluent
SPANISH
Fluent
GERMAN
Fluent
CATALAN
Intermediate
CHINO MANDARIN
Intermediate
MBA, Master of International Business Administration
IAE, Institut d'Administration des Entreprises
Valenciennes University
France
Bachelor in International Business
Business School EWS
Europäische Wirtschafts- und Sprachenakademie
Cologne, Germany
Diploma in Advanced Study in Business Administration and Management
Oxford Brookes University
Oxford, UK

Digital Consulting

I have successfully led 3 digital agencies since 2006, specialized in the development and promotion of e-commerce, creating custom solutions to help businesses grow their online presence and increase sales. From designing and developing e-commerce websites to implementing digital marketing strategies, including SEO.

Digital Product Manager

TIENDAS.BARCELONABarcelona, Spain

  • Designing, developing, and launching Tiendas.Barcelona, a digital marketplace featuring the brick-and-mortar shops of Barcelona city.

VORWERK INTERNATIONAL, THERMOMIX® and KOBOLD® divisions. Services provided as a full-time external digital consultant

International SEO Manager and Content Strategist

VORWERK INTERNATIONALZurich, Switzerland

  • Continuous improvement of online presence - 20% annual growth.
  • Brand positioning and authority in the kitchen and home appliances sector.
  • Development and implementation of content strategies and communication plans across websites, blogs, social media, third-party platforms, and landing pages.
  • Strategic research of keywords, queries, and trends, coupled with comprehensive market analysis.
  • SEO technical recommendations, including URL structure, microdata, web performance, and adherence to Core Web Vitals.
  • Directed and coordinated the international team of SEO managers in close collaboration with Marketing and IT teams.

Product Manager and International Digital Project Manager

VORWERK INTERNATIONALZurich, Switzerland

  • Product Manager of digital platforms for the Thermomix® and Kobold® divisions (presentation websites and e-shops). Over 100 digital projects on more than 65 online platforms, e-shops, and websites across 12 countries + Export department countries.
  • Head of international digital projects: planning, vision, and roadmap
  • Market, competition, and consumer research
  • Definition and implementation of digital strategy: balancing business objectives and user stories, creating product backlogs
  • UX-Usability, Wireframing
  • Management of the international team of online managers
  • Design, development, and launch of 3 digital ecosystems: new Thermomix TM5 model, followed by TM6, then for distributor countries
  • Website migrations to Adobe + Hybris: Development, testing, analytics, content, SEO
  • Implementation of email automation
  • International SEO management

Digital Consultant

EBUSINESS MANAGEMENT AND MARKETING SLBarcelona, Spain

  • Web development and programming: Backend, Frontend, CMS customization.
  • IT team lead: PHP developer, Frontend, and design.
  • E-commerce consulting, online marketing campaigns, SEO audits and campaigns.
  • E-commerce solutions and intranet development. Technologies: HTML, CSS, JavaScript, PHP, SQL, No-SQL MongoDB, CodeIgniter, Symfony, Prototype, Bootstrap, LESSCSS, Responsive Web design, Analytics.
  • Management of large-scale projects in the digital and e-commerce domain. Team management and leadership (programmers, designers, system administrators), Agile methodology.
  • Development of a multi-store marketplace with optimized UX, built with Symfony and MongoDB.

Main customers

  • VEEPEE®/PRIVALIA®, Head of Front-end, 1 year
  • AOSOM® SPAIN, Digital marketplace, business establishment in Spain, 9 months
  • SANOFY®, Development and maintenance of Campus Sanofy, 3 years
  • DOCTORTRADE®, Digital marketplace for used products. Development and maintenance, 6 years
  • DENTAID®, Wordpress, Development and maintenance, 2 years
  • FOREX TRADING, Development of a CMS for Forex investors, technical website, 9 months
  • TV3 3XL, Front-end, 1 year
  • AVG® ANTI-VIRUS, Front-end, 6 months and many more.
  • Partnership with other web agencies: XASTRY, EVOLIUM, COMBLUE, HCBCN

+Business and Marketing Experiences

Business Manager, Co-founder

DAIYA MONDO®,Barcelona, Spain

Creation of the Daiya Mondo product line of diamond tools. Product designed in Spain and manufactured in Korea.
Distribution over the Spanish market with a team of around 10 sales representatives
Online business in Spain and France.

Country Manager France

SOLGA DIAMANT®,Lyon, France

Established the distribution network in France for Solga Diamant, a Spanish company producing diamond tools for the building sector.
Sales > 1.500.000 euros.

Marketing Director

JOHN TAYLOR®,Barcelona, Spain

Marketing promotional activities for real estate projects.

Country Manager Junior UK

BAYER® PHARMA,Newbury, UK

Pharmaceutical Industry. Young Manager acceleration program for International Management positions.

Country Manager China

CETECOM®, Formerly TÜV of the German telecommunications industry, Beijing, China

Testing and certification of telecommunication equipment.
Establishing an initial presence for CETECOM in China, conducting market research, negotiating with joint venture partners.
Sale of two Telecom test laboratories with anechoic chamber. > 2 million euros turnover Expert for the European Commission.

Import-export agent

CHENGDU IMPORT EXPORT COOPERATION OF SICHUAN PROVINCE, state-owned company, Chengdu, China

Researching potential clients and suppliers for conducting business operations between France and the People's Republic of China.

Marketing trainee

ECONOMIC AND TRADE DEPARTMENT OF THE FRENCH EMBASSY, Cologne, Germany

Drafting a sectoral report on the German market for fertilizers and phytosanitary products.